Author: Ester Codegoni
RTL Une radio pour les femmes_www.del campe.net_wikipedia source
« la station était davantage écoutée par les femmes : 23.3% contre 20.09% pour les hommes. »
Female audience has played a fundamental role in the Radio Luxembourg history since its beginning.
Actually women were the ones who decided the most in the program making
From ’30s to ’60 most of them were at home all day long, so the programs on the radio were developed to interest them
Their power on decision making about programs was so strong that even publicizing agency, choose them as a parameter to decide when presenting their campaigns.
Sources:
Denis Maréchal, RTL Histoire d’une radio populaire, Nouveau monde éditions, Chp L’audience en question pp.216
La correspondance de la publicité, 6 mars 1965 p.5.