Media Literacy

The notion of media literacy, which in fact has been in existence in Europe and the United States since the early part of the twentieth century, is defined as a ‘means to acknowledge the set of knowledge, skills, and habits of mind required for full participation in a contemporary media-saturated society’ (Hobbs, R., 2016). It allows for critical analysis through in-depth knowledge and experience of various media forms, such as newspapers, television, radio, magazines, and, latterly, websites and IT based media products, where the user can obtain the wherewithal to recognise ‘messages and meanings, and representation and reality’ (Hobbs, R., 2016). Media literacy is seen as a ‘tool for personal, social, cultural and political empowerment’ and it is becoming an important part of general education, where one example is how it is considered as a means to protect media users (particularly children) from adverse experiences, especially through internet/social media communication. (Hobbs, R., 2016, Oxford Research Encyclopedia of Communication, [online] (accessed 29.02.2016 through http://a-z.lu )

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